Scholar Co.

Scholar Co.’s visual brand identity had become dated and inconsistent across platforms, with no clear system governing typography, color, layout, or imagery. While the logo remained in place, the surrounding brand elements lacked cohesion and flexibility, resulting in fragmented executions across the website, one-pagers, and social media. This inconsistency made it difficult to establish a strong, modern presence and limited the brand’s ability to scale confidently across digital and marketing touchpoints.

I led an updated brand identity refresh that expanded and refined Scholar Co.’s existing foundation into a flexible, modern system. This included redefining the visual language, tightening brand messaging, and establishing clear guidelines for digital and marketing applications. I applied the refreshed identity across the website, one-pagers, and social media—ensuring consistency, accessibility, and a stronger emotional connection with prospective families while maintaining brand equity.

The refreshed brand identity created a more cohesive and professional presence across all touchpoints, strengthening brand recognition and clarity. The updated system improved usability and consistency across digital and marketing channels, supporting increased engagement, stronger audience trust, and a brand foundation that now scales seamlessly across campaigns, content, and ongoing growth initiatives.