Mayor's Kids

Mayor’s Kids, an indie pop soul band, needed a bold and distinctive brand identity that captured both their retro-inspired sound and the raw, emotional energy of their music. The challenge was to create visuals that felt fresh and modern while drawing inspiration from 1960s design aesthetics. In addition, the album artwork had to stand out in a crowded digital landscape and clearly communicate the passion behind their songs.

The branding system was built on vibrant, retro-inspired colors paired with playful typography that modernizes the spirit of 60s design. Logo variations were developed to provide flexibility across digital platforms, merchandise, and promotional materials, while maintaining a strong, recognizable identity. For the album artwork, expressive collage-style graphics were used—combining bold typography, halftone textures, and high-contrast imagery—to capture the intensity and emotion of their music. This balance of nostalgic references and modern edge created a look that feels timeless yet current, aligning seamlessly with the band’s indie pop soul sound.

The refreshed branding gave Mayor’s Kids a cohesive and eye-catching visual identity that resonated with both new and existing fans. The album art in particular generated strong engagement on social media and helped the release stand out on streaming platforms.