Legence

With the passing of the U.S. Inflation Reduction Act (IRA), Legence needed to quickly educate current and prospective clients on how the new incentives could support their energy efficiency and sustainability goals. The challenge was distilling complex legislation into clear, actionable insights tailored to a diverse range of building owners and operators.

A content series—including ebooks and targeted social media—translated the IRA’s dense policy language into visually engaging, digestible resources. Each piece highlighted how Legence’s integrated services could help clients navigate and maximize these incentives across every phase of their building projects.

The campaign elevated Legence’s authority as a trusted guide in the evolving sustainability space, driving increased engagement across digital channels and opening new conversations with clients eager to take advantage of IRA funding. The ebooks also became go-to tools for the business development team, supporting a measurable uptick in qualified leads.