Global Industry Hub

With the launch of a new global fund dedicated to accelerating industrial decarbonization, the Global Industry Hub needed a complete brand overhaul—including a new name, visual identity, and communications platform—that could resonate with philanthropic funders, convey industrial credibility, and position the organization as a transformative force in the climate space. The brand had to balance urgency with optimism, and sophistication with approachability—all while carving out a clear and distinct identity within the broader climate investment landscape.

The new brand identity was built around the concept of catalytic impact—positioning philanthropic capital as a driver of scalable, systemic industrial solutions. A sophisticated new name, warm yet professional visual design, and clear messaging reframed “hard-to-abate” sectors as “yet-to-abate” opportunities. The creative direction emphasized transformation, legacy, and collaborative potential, with storytelling and design elements crafted to resonate across global markets and philanthropic audiences.

The rebrand laid the foundation for a successful public launch, generating immediate interest from key philanthropic and industrial stakeholders. The new identity gave the fund a bold, differentiated presence in the climate space, enabled confident outreach across global markets (with early traction in Asia), and provided the tools necessary to support donor engagement, partnership development, and long-term brand growth.