ChargePoint

ChargePoint, a leader in EV charging, needed to clearly communicate its end-to-end fleet charging capabilities to a broad range of fleet operators—from light-duty delivery vans to heavy-duty trucks—many of whom were unfamiliar with the full scope of ChargePoint’s offering.

A targeted ebook series broke down ChargePoint’s comprehensive fleet solution, highlighting everything from site planning and installation support to software integration and reliable, scalable hardware. Each piece was designed to educate, build trust, and drive action among fleet decision-makers.

The campaign helped position ChargePoint as the go-to fleet charging provider, increasing inbound interest from key industry sectors and equipping the sales team with high-impact collateral that shortened the buyer journey and clarified ChargePoint’s competitive advantage.