&pose

&pose is a pop-up event series that gives queer artists a platform to showcase their talents and build community through partnerships with local venues and event spaces across San Diego. The challenge: while the city is home to a thriving LGBTQ+ community, dedicated spaces for creative queer expression remain limited. &pose needed a brand that could hold real weight as a safe, inclusive home for queer art, performance, and connection, and read as a cultural movement rather than just another night out.

I created a full identity system around one line: it's not a club, it's a movement. The &pose wordmark and custom display type bend and glitch letterforms into glyphs and emoticons, a coded visual language that feels intimate and in on the secret. High-contrast photography, motion blur, and a defiant voice frame &pose as a community-powered space where queer joy, storytelling, and self-expression collide.

The brand positions &pose as more than an event series, a home for queer joy, storytelling, and belonging. It gives the queer community and its allies a place to meet, connect, and engage through art, music, and performance. The identity carries the cultural weight of the spaces that came before it, built to inspire, unite, and feel like something history remembers.